Clear some space in your makeup bags as the British brand Cosmetify has just revealed the most popular makeup brands of 2020. The new year makes a perfect excuse to give your beauty cabinet a reset, and if you’ve been stuck on where to look, this year’s 3 most popular brands have just been revealed.
To find their top 3, Cosmetify analysed data from two-years worth of Google Trends for each brand and also took into account each brand’s Instagram followers, Instagram engagement, and Instagram mentions. Here are the results.
Top 3：M.A.C Cosmetics
Having been one of the big players in the beauty industry for decades, it’s no surprise to see MAC placed in the top 3. Boasting an impressive social media following of over 23 million fans, the brand also has amassed over 18 million hashtags.
Top 2：Anastasia Beverly Hills
In second place is the brand that made seen-from-outer-space highlighter cool again – Anastasia Beverly Hills. Boasting over 23 million hashtag mentions on Instagram, the brand is also known for its cult brow products and eyeshadow palettes.
Top 1：Huda Beauty
Huda Beauty’s quick rise to fame is like nothing seen before. With almost twice as many social media followers than any other brands, it’s also one of the most mentioned brands on Instagram with over 24 million hashtag mentions.