There is no stopping Thom Browne who is stepping into a new market with the launch of a a childrenswear line. The New York-based designer who is best known for his tailored suits, is offering up a shrunken version of both his mens and women’s collections but with a schoolboy twist.
Browne revealed that the collection has been one year in the making, stating that he has always had an affinity for children’s clothing. With his original collections reflecting the prep school boy attire, it only makes sense that he would eventually offer styles for kids.
To launch the new collection, Browne enlisted the photographer Cass Bird to shoot the campaign. Made up of a series of black and white stills, the promo shots featured kids from diverse backgrounds in an office setting, all outfitted in Browne’s uniform of blazers, pleated skirts, shirts and brogues. Shop the collection online now.