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The Minimalist Sneaker Brand To Know: Common Projects

The longevity and versatility of a great pair of box-fresh white sneakers is unquestionable. A constant classic in every fashion insider’s wardrobe, there’s nothing they can be paired with. When it comes to brands you have the classics such as Nike’s Air Force One, Adidas’ Stan Smith and Veja’s V10, but there’s another brand to note – Common Projects.

Common Projects was founded by Prathan Poopat and Flavio Girolami in 2004. Both Poopat and Girolami founded their brand after searching for a pair of premium casual shoes that would feel luxurious to wear without sacrificing any style or timeless appeal. The brand’s name comes from the fact that the duo often found themselves working on “common projects” together.

Based in New York, Common Projects combines utilitarian design with Italian quality and construction, resulting in a sleek, clean-lined aesthetic. Known for cult-favourite styles like the Achilles sneakers, each shoe is satisfyingly minimal and will work well with absolutely anything.

Over the years its minimalist sneakers have won legions of fans from tech bros to supermodels such as Miranda Kerr.

Since the popularity of its iconic Achilles sneaker, the brand has expanded its project range to include silhouettes inspired by basketball, tennis and running models, as well as footwear essentials such as Chelsea boots, desert boots and loafers. In 2009, the brand has also expanded into womenswear, offering their most popular models such as the Achilles and Chelsea boot in women’s sizes.